Know about Seo Meta Tags

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What is a Search Engine?
By definition, an Internet search engine is an information retrieval system, which helps us find information on the World Wide Web. World wide web is the  universe of information where this information is accessible on the network. It facilitates global sharing of information. But WWW is seen as an unstructured database. It is exponentially growing to become enormous store of information. Searching for information on the web is hence a difficult task. There is a need to have a tool to manage, filter and retrieve this oceanic information. A search engine serves this purpose.
How does a Search Engine Work?

• Internet search engines are web search engines that search and retrieve information on the web. Most of them use crawler indexer architecture. They depend on their crawler modules. Crawlers also referred to as spiders are small programs that browse the web.
• Crawlers are given an initial set of URLs whose pages they retrieve. They extract the URLs that appear on the crawled pages and give this information to the crawler control module. The crawler module decides which pages to visit next and gives their URLs back to the crawlers.
• The topics covered by different search engines vary according to the algorithms they use. Some search engines are programmed to search sites on a particular topic while the crawlers in others may be visiting as many sites as possible.
• The crawl control module may use the link graph of a previous crawl or may use usage patterns to help in its crawling strategy.
• The indexer module extracts the words form each page it visits and records its URLs. It results into a large lookup table that gives a list of URLs pointing to pages where each word occurs. The table lists those pages, which were covered in the crawling process.
• A collection analysis module is another important part of the search engine architecture. It creates a utility index. A utility index may provide access to pages of a given length or pages containing a certain number of pictures on them.
• During the process of crawling and indexing, a search engine stores the pages it retrieves. They are temporarily stored in a page repository. Search engines maintain a cache of pages they visit so that retrieval of already visited pages expedites.
• The query module of a search engine receives search requests form users in the form of keywords. The ranking module sorts the results.
• The crawler indexer architecture has many variants. It is modified in the distributed architecture of a search engine. These search engine architectures consist of gatherers and brokers. Gatherers collect indexing information from web servers while the brokers give the indexing mechanism and the query interface. Brokers update indices on the basis of information received from gatherers and other brokers. They can filter information. Many search engines of today use this type of architecture.

Search Engines and Page Ranking
When we submit a query to a search engine, results are displayed in a particular order. Most of us tend to visit the pages in the top order and ignore those beyond the first few. This is because we consider the top few pages to bear most relevance to our query. So all interested in ranking their pages in the first ten of a search engine.
The words you specify in the query interface of a search engine are the keywords, which are sought by search engines. They present a list of pages relevant to the queried keywords. During this process, search engines retrieve those pages, which have frequent occurrences of the keywords. They look for interrelationships between keywords. The location of keywords is also considered while ranking pages containing them. Keywords that occur in the page titles or in the URLs are given greater weight. A page having links that point to it makes it more popular. If many other sites link to a page, it is regarded as valuable and more relevant.
There is actually a ranking algorithm that every search engine uses. The algorithm is a computerized formula devised to match relevant pages with a user query. Each search engine may have a different ranking algorithm, which parses the pages in the engine’s database to determine relevant responses to search queries. Different search engines index information differently. This leads to the fact that a particular query put before two distinct search engines may fetch pages in different orders or may retrieve different pages. Both the keyword as well as the website popularity are factors, which determine relevance. Click-through popularity of a site is another determinant of its rank. This popularity is the measurement of how often the site is visited.
Webmasters try to trick search engine algorithms to raise the ranks of their sites. The tricks include highly populating home page of a site with keywords or the use of meta-tags to deceive search engine ranking strategies. But search engines are smart enough! They keep revising their algorithms and counter program their systems so that we as researchers don’t fall prey to illegal practices.
If you are a serious researcher, understand that even the pages beyond the first few in the list may have serious content. But rest assured about good search engines. They will always bring you highly relevant pages in the top order!
By Manali Oak

The world of wireless technology keeps churning out something even more complex with every passing day. The internet has opened up a whole new avenue for communication, one that has no ground rules for time and region bound access. The content online is customized within dedicated web pages and it has become very important to ensure a 100% access, all the time, for optimized web based business. Meta Optimization Services for Higher Search Engine Rank is a technology enhanced operation or program that assures the desired accessibility via higher search engine rank! The Meta optimizing services guarantee your web presence 24×7.

Not all the dedicated search engines clearly spell what they look at and the emphasis laid on particular factors. Meta Tags are basically lines of HTML code. Through Meta Optimization Services for Higher Search Engine Rank, this code is embedded into the web pages that store the content used by the search engines. This content is stored information about the various web sites. The ‘tags’ in Meta optimizing services contain certain defined keywords and descriptions. This higher search engine rank optimizing operation also contains specific copyright information and web site titles. These are the basic essentials that the search engines ‘search’ for in the quest to evaluate the effectiveness of a web site.

The Meta tag requirement is eliminated when designing the web pages. Meta Optimization Services for Higher Search Engine Rank is hence part of any web site optimization service thereafter. In the procedure involved in creating a web site, you are required to register the dedicated URL with the search engines. Thereafter, they attempt to visit and index the web site for search engine ranking. The method of operation differs with each search engine and the amount of importance placed on the various factors and elements of a web site is determined according to their pre set proprietary defined algorithms. This is essentially the first step towards establishing a website that is search engine friendly.

Meta tags optimizing services are very essential tools for successful search engine marketing involved in the search for content relevancy. The web site’s demographics are highlighted with effective keyword analysis. This is what dedicated keyword marketing research is all about. Meta Optimization Services for Higher Search Engine Rank involves the process of incorporating the HTML tags that enable the search engine to effectively ‘spider’ the site. The Meta optimizing services and resultant higher search engine rank when used properly enhance visibility and offer information at a click. The process is designed to ensure proper scoring of the web site. The Meta optimizing services enable the application of the tools designed for higher search engine ranking.

The Meta Optimization Services for Higher Search Engine Rank focus on three basic tags – Title tag, Description tag and Keywords tag. The title tag optimizes the content relevance and visibility. The Title tag describes the exact content of the document and contains keywords targeted. The description tag targets determined keywords within an attractive format. This tag generates the summary to be displayed, on returning as a result. The Keywords tag is used to list the words researched prior to input. It is a request that is part of the search performed and to be scored, against the inserts. Each web page should ideally contain unique keywords that pertain to the actual content.

Meta Optimization Services for Higher Search Engine Rank store information about your web site. Meta tags are the special requirements of search engine optimization strategy. The higher search engine rank does much more than just tags optimization and that of the metadata content. The service ensures that the existing data is properly formatted. Search engine markers are also being used today in addition to the search engine spiders. The result is a collection of data, indexing the web site and effective visibility at a click. There are dedicated Alt tags and Comment tags too, to optimize the scope of your wireless endeavor.
By: Gaynor Borade

There is one question that we are asked more than any other, and we get it even to this very day. The thing is, it’s the same question I asked 6 years ago. We’ve seen trends come and go since then, and still there is one question that still, somehow has merit.

How do meta tags impact SEO?

In my opinion, this is the single most interesting question in our industry. Not because of the answer (that’s simple enough and we’ll certainly cover it); but because it’s a question that I don’t think will ever die out.

Think about it. This is one of the very first topics one would cover when being introduced to SEO. There are thousands/millions of articles talking about that very thing. And every day, someone new comes to this world we’ve created, and they are ripe with new questions; the answers to which we have stored away just waiting for the moment to showcase our knowledge.

So today, I’m going to go over the most common meta tags we talk about in SEO, and how they affect your rankings (here’s a quick hint; they barely do anymore). The Keywords Meta Tag Ahh the keywords meta tag. This is a tag that would hold…well…your keywords. I think. I don’t really know for sure because their use in Google went away before I got into SEO myself, and they meant something different to Yahoo! (RIP) back then.

Some say it’s where you would put your keywords so the search engines would know what your site was all about, and they were used to determine your rankings. Others say that they were meant to house the keywords that were not mentioned on your page, but still related.

What I do know is this. At some point Google got really tired of people using the keywords meta tag to spam their search results, and they all but eradicated its use. There was a time even rather recently (comparatively speaking) that they had an impact in Yahoo!, but those days are gone as well; what with Yahoo! being powered by Bing now.

There are still some programs/applications that make use of the keywords meta tags on your site, usually for internal site searching, but that doesn’t help you on the SEO front that much.

No, I’m afraid that meta tag has little to do with SEO these days. Save for one use.

We actually use the keywords meta tag quite a bit. Not for rankings, mind you. Rather, we use them in one of 2 ways.

First, for smaller, quick projects we use the keywords tag to catalog the targeted terms for each page. This way, we know what links to build for each page, it helps with our internal linking and it helps when we are writing content. It just somehow fell into a process of ours one day and really worked out. Remember, this is for smaller projects in which we have a lot of confidence regarding our success. Usually local SEO clients.

Then there’s the way we use them for bigger projects (not necessarily bigger clients). These are sites for which we are trying to rank in a very competitive niche. We can usually tell which competitors have hired SEO help and which haven’t. We noticed that when the landscape involved other SEO firms, then we could make a change on our site’s focus, and it was soon after mimicked on a competitor’s site.

So, we started putting useless/junk keywords in the keywords meta tag. Every once in a while, we actually see those keywords pop into a competitor’s site. Sometimes, this SEO stuff is really fun.

Creating a Keywords Meta Tag

For the sake of comprehension, this is how one would create a keywords meta tag.

Between the opening and closing section of your site’s page you want to add the following:

Within the double quotes after “content” you’ll add your keywords. Usually, you’ll want 2-5 keywords in there separated by commas. Oh, and the term “keyword” is a little loose. We actually mean key terms. So a keywords meta tag would look like:

That’s it. If you decide to use the keywords meta tag, then please don’t spam it with a bunch of one-word search terms or over-stuff it with every keyword you can cram in there. The search engines are a bit smarter than that, and you’ll look like a spammer. The Description Meta Tag Now the description tag, there’s a tag I can get behind. Though not as important in the strictest “SEO” sense, the description tag actually plays a very important role in your overall Internet marketing success with regard to Search Engine Results Pages (SERPs)

If you search in Google, you’ll get the results, right? And you know how to click on a link to get to a page, yeah? You see that little chunk of text right under that link? Well, that’s your description tag, usually.

So, the description tag is one of the first opportunities your site has to grab a potential visitor’s attention. Notice anything interesting about that screen-shot? Take a look at the example search I used: “searching in Google.” Now, look at those description tags. Check out the words that are bolded.

So you see, if you’re targeting a search term, and you rank for that term, it would be a good idea to make sure it’s in your meta description as well. This is just one more thing that makes your site relevant to a search in a visitor’s eyes.

Creating a Description Meta Tag

The description meta tag actually looks rather similar to the keywords meta tag:

Again, you would place your description in the double quotes associated with “content.” And again, this whole thing goes in the section of your page.

When writing the description, remember to keep it short and simple. Last time I counted, Google only shows around 150 – 160 characters. If your description is too long, Google will actually concatenate it to show the words they can bold.

That’s pretty much the gist of the description tag. Much more important than the keywords tag, and something people will actually see. The Title Tag Technically, the title tag isn’t a “meta” tag. Ok, technically, it is; but not in HTML, and because HTML comes before SEO both alphabetically and chronologically, we will say it isn’t a meta tag. Rather, its a tag in and of itself.

By far the single most important tag in this post, the title tag is not only visible in a SERP, but it also has a pretty major impact on your rankings.

Let’s look at the same picture from our description example. This time, see where the red arrows are?

That’s the title tag. Again, search terms are bolded; and again, it’s one of the first thing someone will see. This time, we don’t get as much room to play with. Usually, the title tag is somewhere around 60-75 characters. All the more reason to be as concise as possible.

Let’s get creating the tag out of the way before we talk about a few guidelines.

Creating the Title Tag

In that same section of your page, you’ll write the title tag like so:

That’s it. Your title will go right between those little tags.

Effective Title Tags So, you know it needs to be short in order to fully show in Google, requiring that we are keeping the title simple and to the point. And you know it’s really important to your rankings and a potential visitor, so we need to be appealing and use our keywords. How do we do that?

Don’t Spam the Title Tag If you try to fit 8 variations of the word “shoe” in your title, you’ll get lower clicks to your site. We’ve tested it many times, and it’s the same story every single time.

Remove the Fluff On the other hand, proper grammar isn’t the point with these tags. Superfluous words have no business in this tag (there are exceptions, but these are the basics here).

Unique Titles for all Pages This actually holds true for all your meta tags, but none so important as the title. They have to be unique to every single page.

A Few Tips Everybody has a way they like to write titles, but they really boil down to 2 methods. Here at SEO Factor, we like to write them with just a little messaging. You can see that one of our very own titles reads

I don’t think the words “in” or “a” are going to hurt our rankings, and it’s just a little easier to read.

The other common method is to state the keywords on the page. For example, we could have written that title like this:

There’s nothing “wrong” with that title, and I’ve even heard Matt Cutts give it the ‘okay.’ I’ve just never liked it much myself.

Also, we’ve found it effective to capitalize the first letter of every major word. Some people call this “camel case” or “camel caps.” It’s just makes the text a little easier to read. Wrap It Up So that’s it. Those are meta tags (plus the title) and how they affect SEO. People have written novels on each of these, so there’s always a little more to it. But this should at least get you on the right path and answer some basic questions.

By:- Josh Garner

When in comes to achieving top search engine rankings how large of a role do keyword tags actually play? This is a simple question with no easy answer. Not only does the answer vary depending on which search engine a marketer is targeting, but it also depends upon the changing valuations search engines place on these tags.

At one point in time the keywords tag had an impact on a web site’s position within the Search Engine Results Pages (SERPS). Now the keywords tag has little impact on where a site will appear in the search results. When search engine first started determining the relevancy of a site they placed a larger emphasis on these tags.

Soon every webmaster used these them and oftentimes overused these tags and therefore the search engine placed less importance on them. After all, not every site that adds “SEO Company” into their keywords tag can have a top 10 ranking within the SERPS for the phrase “SEO Company”.

Still there is some value associated with this tag. Type the following into Google, Yahoo, and MSN only without the quotations, “dsrurejjnr“. This is a made up phrase that appears only in the keyword description tags of Real Good Furniture (take a look at the website’s source code).

Now look at the SERPS and notice that only in Yahoo does the site appear number one. It is not even listed on Google or MSN. The takeaway is that while the importance of this tag is minimal, Yahoo still gives it some weight.

Now this test is partially flawed since this information has appeared within the site’s source code for some time now. As one might notice when following the instructions above there are websites that have linked to Real Good Furniture, which have included the made up words on their page.

Therefore links pointing to the site now have some association with the fictitious keyword.

My suggestion is to try this test with your own website. Make up a keywords phrase and add it as the last keyword with the keywords tag of the source code. Wait a couple weeks and then do a search on the major three search engines. Now you will know the true importance the keywords tag plays in SEO.

Read more: http://www.searchenginejournal.com/the-importance-of-keywords-meta-tag-in-seo/6014/